From the “Yes!” to “I do.” and everything in between

Product

Project I Do

Focus

User Research, Product Design,

Interaction Design

Role

User Researcher, Product Designer

The Challenge

Wedding planning can become overwhelming especially for couples who are planning it on top of their other daily priorities (i.e. a full time job, social life, health).

How must we help them plan their big day with ease and peace of mind?

Findings

The following findings were uncovered from the research conducted involving a user surveys and interviews with engaged and married couples.

31.200€

Average cost of a wedding

54%

of couples spend over their budget

50%

do not hire a wedding planner

Wedding planning sentiment

Wedding planning pain points

Coordinating with people

61.5%

Sticking with budget

46.2%

Making decisions

30.8%

Finding vendors

30.8%

Choosing vendors

30.8%

Coordinating with people

61.5%

Sticking with budget

46.2%

Making decisions

30.8%

Finding vendors

30.8%

Choosing vendors

30.8%

Insight

A wedding is a big project.

A wedding is a big project.

It has the elements that make a project, and more importantly, it’s a balancing act between vision and budget.

Stakeholders

in laws

sponsors

wedding planner

groomsmen

vendors

bridesmaids

couple

Decisions

Big

or

Intimate

Fairytale

or

Shabby chic

or

Tropical

Jazz band

or

String quartet

Tasks

Book the venue

Send out invitations

Cake tasting

Find a photographer

Dress fitting

Hypothesis

What if...

We apply the best project management practices and learn from the best examples of tools to plan, budget, get inspired, collaborate?

The solution

Project I Do is a collaborative wedding planning tool. Plan, find vendors, depending on your vibe and budget.

Search vendors by vibe and budget

Find the perfect venue, catering, stylist and more.

Stay on top of planning

Step by step guidance with task and out chatbot.

Collaborative

Involve your loved ones in planning your big day.

How does it work?

Tooltips

Learn about the app features

Search

Find inspiration and vendors.

Create account

Save progress in your account.

Chatbot

Get step-by-step guidance.

Boards

Save vendors or references to your boards.

Add users

Invite users to the app.

Vendors

Chat, hire and pay vendors.

To-dos

Assign tasks and collaborate

Boards & Budget

Keep your vision and budget sychronised.

Results

A solution that centralizes wedding planning, coordination, decision-making, budgeting that couples can access on the go through their mobile so they feel guided, coordinated and inspired toward their big day.

Check out the website at projectido.co.

Special thanks to Charis Bacolod, Kim Filomeno, Maria Perez Bustamante, Jesse San Juan, Maita Jalandoni, Jan Medalla, Frank, Adrianna Berring and everyone else who contributed and inspired this project.

© Judith San Juan 2023