Encouraging fitness practices by centering on 'feeling good'
Product
Cory Fit
Focus
User Research, UX/UI Design,
Interaction Design
Role
Product Designer
The Challenge
The world of fitness is full of images of athletic bodies and hardcore messaging around a “Just do it” mentality creating a fitness standard that leaves out those who workout casually or want to start doing so.
The findings
Apps and gyms
promote an athletic image of fitness and and cumulative stats (KM ran, calories burned, etc.)
Project benchmark
Fitness norms
often rely on metrics like weight or waistline which are not accurate ways to assess fitness.
New York Times
Gym
Outdoors
Home
Only ~35%
of Europeans workout in a gym with access to trained fitness instructors.
Deloitte 2023
Let’s get to know them
Data based on user interviews and survey conducted
Francesca
“I’m just starting to work on my fitness and prefer to take it step by step. I spend a lot of time sitting so I want to balance it out with exercise.”
Chiara
“I’m a goal-oriented person and I like challenges. I want to stay healthy but without an external push, I find it hard to exercise.”
What is fitness for them?
89%
Stay healthy
69.6%
Feel good
Based on user survey conducted
What about the ~65% who don’t fit this standard of fitness?
There is a gap in the market to be addressed that also needs a solution for personal fitness.
Gym
Outdoors
Home
The solution
Hi, I’m Cory. Let’s get moving!
Cory Fit is an app that aims to
break through the fitness standard
by helping users stay healthy* and feel good.
*Using real metrics such as heart rate and health
Expressive
Users’ heart health and mood are visually and verbally represented through Cory. The app design language is colourful and comic.
Empathetic
Cory asks how users feel before and after exercise, using this data to personalise the app experience and workout recommendations.
Adaptive
Consistency and personal effort is promoted through workouts and challenges that adapt to the user as they progress in their fitness journey.
Bringing it to life
Tooltips
The user is oriented on three main areas of the app (home, library, activity) and the workout queue functionality.
Workout
The user is recommended workouts that adapts to their mood, they can mix-and-match and add them to their workout queue.
Challenge
The user is recommended challenges based on their fitness goal. The challenge workouts are added to their queue and they have the option to sync it to their personal calendars.
Thank you!